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Ghaffari Packaging Redesign

Ghaffari

Ghaffari is a packaging design developed for a range of chemical products. The design follows a minimal method in which extraneous elements were removed to highlight essential information. Bold typography and a proprietary color palette support recognition on the shelf. The labels are produced with in-mould labeling technology. The visual system was adapted to products of different dimensions and sizes, so one language covers the whole portfolio. The intent was to unify a fragmented identity and allow growth across markets and media.

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Guojiao 1573 Baijiu Packaging

Guojiao 1573

Guojiao 1573 is a limited-edition packaging design for a premium Chinese baijiu. The design draws on the loong, an auspicious figure in Chinese culture. Three-dimensional sculpting presents the loong across both the bottle and the outer packaging, and parts of the figure stay concealed within the forms. The bottle is made with an ancient kiln-fired ceramic technique and is shaped by hand. The package measures 205 by 170 by 295 millimetres. The calm and refined form invites the consumer to explore and open the package.

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Yan Bottle Packaging

Yan

The design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.

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Bonita Pour Femme Perfume Packaging and Structure Design

Bonita Pour Femme

Bonita Pour Femme is a perfume bottle and outer packaging design created for the Gulf region, the Middle East and Africa. The design expresses fashion, class and femininity, and the form takes inspiration from the hobo handbag. The bottle is made of brown coated glass with a gold plated ABS collar and cap. The handle is woven from polyurethane leather. The outer hard box is dark brown and carries a gel label for branding. The box measures 165 mm in height, 135 mm in width and 50 mm in depth.

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Yanghe Naked Bottle Liquor Baijiu Packaging

Yanghe Naked Bottle Liquor

Yanghe Naked Bottle Liquor is a packaging design for baijiu, a Chinese distilled spirit. The crystal glass bottle joins a classic plum bottle shape with simple, modern lines. A goat-horn structure on the bottle refers to the traditional goat pattern of the brand. The butterfly label is kept and refined, with plain lines and a restrained color combination. The blue-green tone of the bottle stands out on retail shelves. The design aims to give plain bottle liquor a higher perceived value and a clear brand identity. The bottle measures 76 by 76 by 257 millimeters.

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The Mulong Single Malt Irish Whiskey

The Mulong

The Mulong is a packaging design for a single malt Irish whiskey. The bottle and its presentation box are inspired by the Chinese Year of the Wood Dragon. Mahogany components refer to the casks used for the whiskey, while metallic trims follow traditional Chinese patterns. The top of the bottle forms a temple shape, and the closure must be rotated into a set pattern to open. A hidden key unlocks the box, where doors, sliding partitions and two drawers hold the glasses, coasters and accessories. The design creates a slow reveal and a gradual discovery.

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