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Hong Jiu Liquor Package

Hong Jiu

Hong Jiu is a gift package for baijiu, a strong Chinese liquor. The bottle takes the form of a traditional Chinese arched bridge and is made of high borosilicate crystal glass, selected for clarity and impact resistance. A gilded metal roof, formed by precision lost wax casting, and cloisonne cloud, crane and flower patterns decorate the top. When the lid is opened, the interior unfolds like a landscape painting behind the bottle. The tray also serves as a display stand, so the bottle can be kept as a desktop ornament.

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Chinese Style Coffee Packaging And Posters

Chinese Style Coffee

Chinese Style Coffee is a series of illustrations created for a coffee bean brand and applied to packaging and posters. The illustrations combine coffee culture with traditional Chinese culture. Characters from Peking Opera and Chinese swordsmen replace the usual figures of coffee advertising. The poses come from Peking Opera performance and recall the gesture of lifting a coffee cup. Each illustration is drawn in a pencil style with the Procreate application, which keeps a handmade feel and fine detail. The size of each illustration is 21 by 29.7 centimeters.

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Pepsi Football Packaging

Pepsi Football

Pepsi NFL Limited Edition is a series of beverage cans created for the market in Mexico. Four cans honour four American football teams: the Dallas Cowboys, the Pittsburgh Steelers, the Las Vegas Raiders and the New England Patriots. Each can uses the colour palette of its team. A dynamic illustration style shows players with exaggerated proportions to express the physical nature of the sport. The cans are made of aluminium and printed with high definition offset printing. The series was linked to a digital campaign and sold in stores and online.

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Congtai Huofenzi Baijiu Packaging

Congtai Huofenzi

Congtai Huofenzi is a packaging design for a Chinese baijiu aimed at young consumers. The visual concept is based on the movement of water and the active nature of liquor molecules, expressed through a central motif named the Eye of Vitality. The bottle carries a dynamic embossed texture and a brand emblem inlaid on a resin plaque. A contoured indentation at the center of the bottle supports a comfortable grip. The outer box is wrapped in wood-grain paper, while layered specialty papers form a flowing pattern that recalls mountains and rivers.

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Fun Community Project Visual Design

Fun Community Project

Fun Community Project is the visual identity of a public art event held in Shenzhen. The design uses playful typography, abstract artistic graphics and bright gradient colors. Six abstract graphics refer to the six public art pieces shown at the event. The identity is applied to billboards, printed matter, balloon films, books, artwork introduction boards and scene construction. Clothing, hats and key chains are also produced. The aim is to join art with community life and to invite the public to take part.

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Mountain River Sage Baijiu Gift Set

Mountain River Sage

Mountain River and Sage is a gift set packaging design for baijiu, a Chinese distilled spirit. The outer sleeve is made of matte white art paper with a minimalist bronze foil stamped pattern. Inside, a codex style box of engineered wood with oak veneer opens like a book. The inner lid unfolds into a panoramic illustration of Mount Tai and the Yellow River, printed on textured paper, framing three bottles and a certificate. The design draws on the cultural geography of Shandong Province. A minimalist and modern approach replaces the retro styling common in liquor packaging.

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