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Hou Juice Drink Packaging

Hou Juice

Hou Juice is a packaging design for a fresh juice brand. The bottle measures 45 millimeters in diameter and 165 millimeters in height. The plastic bottle is covered with a pearlescent film and finished with frosting and spot color printing. Illustrations of monkeys form the main visual theme, and a separate story is drawn for each fruit flavor. The monkey is the symbol of the parent fruit company and is a sign of vitality in Chinese culture. The design aims to express nature, freshness and quality, and to build trust among health conscious buyers.

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Kuniichi Food Package

Kuniichi

The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.

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Buchanan's Red Seal Branding and Redesign

Buchanan's Red Seal

Buchanan's Red Seal is a packaging design for a blended whisky. The design covers a new bottle structure, labels and a gift box. The bottle has soft curves that frame the red seal placed at the heart of the front face. The Buchanan's crest is embossed on the back of the glass, so the crest is visible through the front. An embossed signature sits alongside the seal. The amber glass gives way to a green tint at the base, a feature shared across the range. The gift box opens like a book to reveal the bottle.

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AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design

AEcht Nuernberger Kellerbier

In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.

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Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch

Yashinomi Premium Power

Yashinomi Premium Power is a kitchen detergent package made of a replaceable refill pouch and a stand. The pouch is placed directly in the stand, so the liquid does not need to be poured into a bottle. Refilling is therefore quick and clean. Spilt liquid is avoided, and no bottle has to be washed and dried before refilling. All the liquid in the pouch is used, so residue is not wasted. The graphics are simple and quiet in tone, so the package suits kitchen interiors. The package measures 120 by 55 by 167 millimetres.

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Fanwu Xiangyin Tea Beverage

Fanwu Xiangyin Tea

Fanwu Xiangyin Tea is a packaging design for Pu'er tea from Xishuangbanna in Yunnan, China. The illustration takes the shape of an elephant head and combines tea gardens, tea trees, tea pickers and animals of Yunnan. The outer box is made of a compressed wood material that is non-polluting, degradable and eco-friendly. The box is light and easy to carry. The tea is held in a metal jar with a handle, and the jar can be reused after the tea is finished. The design presents traditional tea culture in a contemporary form and supports environmental awareness.

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