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Bamboo Craft Festival  Architectural Narrative Illustration

Bamboo Craft Festival

In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated temporary bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local street life cultures, traditions, and craftsmanships. The festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship through workshops and performances, embodying the spirit of Hong Kong.

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Changbai Snow Packaging For Mineral Water

Changbai Snow

Changbai Snow is a packaging design for bottled natural spring water sourced from the forests of Changbai Mountain in northeast China. The label is printed on both sides of the bottle. The front carries a hollowed-out image of protected animals from the water source area, and the back carries a photograph of the snowy mountain landscape. The water inside the bottle acts as a lens and enlarges the rear image. Turning the bottle creates a parallax effect that makes the scene appear to move. The top of the bottle is cut in a mountain shape with ice crystal patterns.

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Intangible Heritage Illustration

Intangible Heritage

Intangible Heritage is a series of three illustrations about the intangible cultural heritage of China. The illustrations present Pipa art, Longquan celadon and the Zigong Lantern Festival. Each image is drawn with vector design software, so fine details remain sharp at large print sizes. The printed sheets measure 800 by 800 millimeters. Traditional subjects are translated into a modern visual language for use online, in print media, books and photo albums. The intent is to help the public learn about these traditions.

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Sister's  Ice Cream

Sister's

This Packaging is designed for the Sisters Ice Cream Company. The design team has tried to use three ladies, who are reminiscent of the manufacturers of this product, in the form of happy colors that come from the taste of each ice cream. In each flavor of the design, the shape pf the ice cream is used as the character's hair, which presents an interesting and new image of ice cream packaging. This design, in its new form, has attracted a lot of attention amongst its competitors and has had high sales. The design tries to create original and creative packaging.

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Off the Eaten Path Packaging

Off the Eaten Path

Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.

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Grand Egyptian Museum Corporate Identity

Grand Egyptian Museum

Grand Egyptian Museum is a corporate identity for a museum of ancient Egyptian artifacts. The logo is built from five hieroglyphs that read Egypt, combined into a geometric and simple form. The elongated rectangular shape is inspired by the cartouche, a frame that indicates a royal name. Black is the primary color, because the banks of the Nile were called the Black Land. The secondary colors are inspired by ancient Egyptian jewelry. Roboto is the main typeface, as its angles and curves match those of the logotype. An experimental signage system was developed.

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