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Chinese Zodiac Font Design

Chinese Zodiac

The fusion of the twelve Chinese zodiac signs and the art of seal script. The twelve Chinese zodiac signs are Chinese culture. They are the zodiac signs of the year a person is born in. They have rich historical legends and image philosophy of cultural significance. Seal script is a style of ancient calligraphy fonts. The author combines historical culture, image philosophy, and seal script style into new graphic designs. They show not only graphic design, but also a manifestation of culture. The author wants to let the world know about China's history and culture through them.

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Fabrika Coffee Packaging

Fabrika Coffee

The standout feature of the packaging is the die-cut window shaped like the logos coffee grinder blades. This design element allows the coffee beans to be visible, offering a distinctive visual effect that highlights the products natural quality. The curated color palette differentiates the coffee blends and enhances the packagings shelf appeal. The text placement is designed to provide clear and concise information about the roast level, flavor notes, and origin, all while maintaining a clean and minimalistic aesthetic.

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West Lake Beer Packaging

West Lake Beer

West Lake Beer is a packaging design for bottled beer. The design draws on the scenery of West Lake in Hangzhou, interpreting the Broken Bridge and Three Ponds Mirroring the Moon as abstract visual symbols. The typography combines seal script with the calligraphy style of the Song Dynasty. The outer box is finished with gold stamping and a matte film for a smooth tactile quality. The bottle is made of high quality green glass, which limits ultraviolet light and helps preserve the flavour of the beer. Stone towers shown on the bottle indicate the intensity of each flavour.

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Golden Seasons Brick Tea Trekker Kit

Golden Seasons Brick

Golden Seasons Brick is a packaging design for compressed Pu-erh tea bricks. The outer sleeve is made of antique-textured specialty paper with debossed seal motifs and gold foil stamping. Inside, a dual-layer drawer box of gold cardstock and grey board holds eighteen gold-foil-wrapped bricks, nine per tray. Anti-shock slots protect the bricks during travel. Each brick weighs four grams, a number that echoes the words for four seasons in Chinese. The trays are replaceable, so the box can be refilled and reused.

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Henry Moore Exhibition Visual Identity

Henry Moore Exhibition

The visual design for the Henry Moore exhibition showcases a comprehensive approach, featuring traditional materials such as posters and tickets. Additionally, a unique collection of cultural and creative products has been designed exclusively for the exhibition. This collection includes children's pencils and drawing books inspired by Henry Moore's iconic sculptures. By transforming his sculptural works into engaging drawing books, the designs aim to spark creativity and imagination in children, making art more accessible and interactive for younger audiences.

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Tiantai Huangcha Brand Identity

Tiantai Huangcha

Tiantai Huangcha is a brand identity and packaging design created for a regional yellow tea. The logo combines dot and leaf shapes in a simple graphic language. One circle symbolizes the essence of tea. Two circles express the interaction between people and nature. Three circles represent friends seated around a table to share tea. A tea lotus graphic below echoes the three dots and completes the mark. The packaging uses matte ceramic with metal handles, and the tea canister form follows the shape of the logo.

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