Brand Identity

Discover 91 award-winning designs tagged Brand Identity on Designite.

Designer: Kazune Watanabe Design: Brand Identity Tag: Graphic

Designtide Tokyo 2024

Designtide Tokyo is a design event of exhibitions and markets that explores and shares new trends in product design and related fields. Through design, it creates an immersive experience of energy and emotion beyond digital media. Held from 2005 to 2012, it shared design culture from Tokyo with the world. Each year, about 50 invited and selected designers presented works that valued creativity over commerce. In 2024, Designtide Tokyo was revived with a new logo and renewed vision.

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Designer: Keiichiro Yanagi Design: Brand Identity Tag: Graphic

Ancora

Ancora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.

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Designer: Ebru Sile Goksel Design: Brand Identity Tag: Graphic

La Plage

La Plage is a bold and nostalgic brand identity inspired by the effortless charm of 1950s beach culture. Blending bohemian elegance with seaside sophistication, it features vintage inspired illustrations, expressive typography, and a rich palette of terracotta, green, and gold. Playful slogans, luxe textures, and tactile print finishes enhance the experience, crafting a timeless world where vintage charm seamlessly blends with contemporary elegance. Every detail is crafted to evoke sun soaked leisure, artistic expression, and timeless storytelling with a touch of coastal allure.

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Designer: Takahiro Eto Design: Brand Identity Tag: Graphic

Better Bodies Hi

Better Bodies Hi is a brand identity for a workout studio. The identity is based on a typeface that transforms in three stages. As visitors move from the reception to the workout area, the lettering on the signs becomes thicker and larger. The thinnest style is used sparingly at the reception to create a calm atmosphere. The boldest style is used in the workout area at a height of more than one meter. The typeface is applied to the logo, the website, signage and printed items. The changing lettering helps users prepare the body and mind for exercise step by step.

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Designer: Marko Stanojevic Design: Brand Identity Tag: Graphic

What Next

Final visual outcome is reached by taking a symbol and turning it into a question mark by placing it on a smaller square below (an extracted 1/4 piece of a big square above it) and putting it on a tipping point while remaining in balance, creating a visual sensation of tension with a minimal rearrangement of elements. What Next logo, as well as the name, are in a way an oxymoron, a question and an answer both at once, creating friction. On its own, logo-sign is a simple, deliberate imperfection and a straight-forward communication vessel, striving to create a lot with little effort invested.

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Designer: Botond Vörös Design: Brand Identity Tag: Graphic

Arrival Training

Arrival is an online training planner and tracking service for amateur runners. The logotype visually hints at the duality of the wordplay between Arrival and A Rival, through the positive-negative trick of the R letter. The slanted typography adds dynamism and movement to the design. The unique angle of the logotype is reflected across the visual identity, determining the illustration style, the structure of icons, and the layout arrangements.

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Designer: Ying Gao Design: Brand Identity Tag: Graphic

Tiantai Huangcha

Tiantai Huangcha is a brand identity and packaging design created for a regional yellow tea. The logo combines dot and leaf shapes in a simple graphic language. One circle symbolizes the essence of tea. Two circles express the interaction between people and nature. Three circles represent friends seated around a table to share tea. A tea lotus graphic below echoes the three dots and completes the mark. The packaging uses matte ceramic with metal handles, and the tea canister form follows the shape of the logo.

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Designer: Yi Chun Lin Design: Brand Identity Tag: Graphic

Tra Due

Tra Due is a brand identity for a wine bar based on the Italian aperitivo tradition. The identity is built around the hours between 6 and 8 PM, when guests gather before dinner. A set of marks inspired by European maker's marks and hallmark systems represents shared moments within that timeframe. The main mark is placed between the two parts of the name to express balance and exchange. Each mark follows a modular grid with consistent proportions, allowing clear use on menus, coasters, labels, signage, and embossed surfaces.

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Designer: Dip Mad Design: Brand Identity Tag: Graphic

Arch Avery

Arch Avery is a brand identity created for a skincare tool brand. The logo combines bold typography with a slanted serif, and the two letter A forms are shaped to look as sharp as needle tips. Orange is used as the main colour to express a proactive approach to skin care. The identity is applied to paper box packaging with embossing and debossing. A triangular aluminium alloy holder is also part of the design and is sculpted with CNC technology. The holder keeps the titanium blackhead remover upright and protects its 0.2mm needle tip.

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Designer: Cansu Dagbagli Ferreira Design: Brand Identity Tag: Graphic

Craftoria

Craftoria rebranding explores the intersection of historical art movements and modern wellness rituals. Inspired by 1920s art scene, the identity utilizes a refined serif wordmark and Victorian era illustration to position paint by numbers kits as a sophisticated, meditative activity. The structural design of the mailer packaging facilitates transition from exterior minimalism to a high contrast, richly colored interior, formalizing the unboxing as a gateway to creative focus. This cohesive system bridges nostalgic craftsmanship with modern lifestyle design to elevate the hobbyist experience.

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Designer: Bojun Tan Design: Brand Identity Tag: Graphic

Agave De Ray

Agave De Ray presents a refined brand architecture for a Beijing based mezcal dealer, bridging Oaxacan heritage with urban hospitality. The project utilizes an adaptive identity where ingredients are personified as watchful spirits, merging playful illustration with a rigorous typographic system. By balancing artisanal textures with a muted earthen palette, the design establishes a sophisticated visual standard for boutique spirits, translating ancestral grit for a modern elite audience.

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Designer: Xuguang Zhu Design: Brand Identity Tag: Graphic

Zuojiang Huashan Day

Zuojiang Huashan Day is a brand identity created for a cultural event that presents Huashan rock art, a World Heritage site in Guangxi, China. The identity combines motifs from the 2000 year old carvings with contemporary graphic design. Frog-shaped figures and bronze drum patterns form a coherent visual system, and the pinyin for Huashan is styled to recall cliff carving textures. Printed items include posters, paper bags, business cards, a rock art directory and silicone wristbands. The aim is to make the heritage site legible to a global audience.

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