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The festival's corporate identity is based on the signal markings used during construction work. Its main colors: red, yellow and green correspond to the corporate colors of the three residential complexes that housed the festival. The lines of construction markings are applied to an art easel, a symbol of creativity, combining both the theme of construction and the theme of art in one image.
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Precious Lives is a series of public service posters about the protection of marine life. Thin red rope is used to outline the forms of a sea turtle, a jellyfish and a whale. The rope binds and suspends each creature to show that marine animals are endangered by waste thrown into the ocean. The illustrations are drawn with vector design software and produced with high level printing technology. Each printed sheet measures 800 millimeters by 800 millimeters. The exaggerated imagery is intended to draw public attention to marine ecology.
Jing Yin Li is a brand identity designed for a clothes cleaning and care brand in the Chinese market. The logo is built from simple geometric shapes, squares and quarter circles, arranged in four rows. Three of the rows form the letters J, Y and L, the initials of the brand name. The shapes are aligned in a steady and symmetric layout to suggest reliability and firmness. The brand color is balanced between red and purple and refers to traditional Chinese porcelain and red sandalwood furniture. The logo stays legible at a minimum size of 6 by 12 millimeters.
Lenza Lenzy is a brand design and visual identity program created for a clothes clinic, a service dedicated to the care and repair of garments. The identity was built in layered stages, beginning with the brand name and the brand story and continuing through a brand book, a logo guideline, a visual identity book, interior decoration, motion graphics and advertising. Paper, fabric, wood, stickers, offset printing and digital printing were used. Research into the way clinics operate guided the core idea, because no comparable clothes clinic existed before.
Joy of Playing is a brand identity created for Balin, a company that makes toys for children. The identity covers the logo, branding assets, packaging and the colors and shapes of the toys and characters. The visual language is minimalist, with simple shapes, a reduced color palette and watercolor illustrations. Each toy character has a name and a story, which helps children form an emotional connection. Selected materials include wood, plywood, paper, organic cotton and water and plant based paints.
Part Timers Dignity is a mobile application design for part time workers and store owners in Korea. The application places a page for part time workers and a page for store owners in one system. Part time workers can calculate hourly wages, check contracts and review bank account details. Individual and group chats support requests for shift replacements and urgent scheduling. A chatbot explains relevant laws and procedures when an unfair situation occurs. The design was developed from surveys and promotes courtesy, responsibility and respect at work.
Untranslate is a language learning application that teaches the nuances of a language through context-based learning. Untranslate offers a single word or phrase from a curated list, then explains the selected term through four contexts: historical, cultural, social and colloquial. Each word is supported by etymology, related books, movies and songs, news articles and clips, and guidance on conversational use. The application can be used on mobile devices, tablets and laptops, and the screens follow accessibility standards.
Modulabs is a visual identity system created for a research community. The identity system is built with a dedicated variable typeface. The typeface has a single growth axis with 300 steps, which allows many different letter shapes. Each letter is drawn carefully rather than generated from geometric forms, giving a human character. The slightly wobbly letters reflect action and exploration instead of perfect results. Members can apply the typeface to match the identity, and internal tools help them create names with ease.
Anlan Branding is a brand identity created for a beauty device brand. The identity is designed to remain recognizable across different applications. The typeface has gently rounded corners, while the overall letterforms stay simple and clean. A flower pattern derived from the letter A refers to the idea of beauty, and a precise cut in the letter A links technology with aesthetics. Purple is used as the main brand color. The identity is applied to the stationery and packaging systems, and guidelines support consistent use.
Heargo is a visual identity created for an online hearing care platform. The platform connects patients with certified hearing experts at home, making hearing care more convenient and comfortable. The logomark is based on the letter h and combines the ideas of a soundwave and a wireless connection to show that hearing services are offered online. A circular soundwave pattern appears on all brand materials to keep the identity consistent. Warm and lively colors are used across the identity and the marketing materials to reflect the remote hearing care experience.
Urban Philosophy is a poster series that explores the relationship between the city, nature and people. Photographs of buildings, lakes and traffic form the backgrounds of the posters. Windows, structural elements, pedestrians, vehicles and lake water are taken from the images and recombined through collage. Graphics and text complete each layout. The posters are presented in A3 and A0 formats and are joined by dynamic video works. The series records everyday moments that are often forgotten and invites reflection on the link between the city and nature.
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Borboleta is a brand system created for two gas station networks that belong to the same owner group in Brazil. Dislub operates in the northeast and Equador operates in the north, and both networks keep their own names. A shared symbol in the shape of a butterfly links the two brands. The butterfly refers to transformation and renewal, and its outline also recalls the silhouette of the Brazilian territory. Three colors are used, one for each company and a third color for their union. The logo is built on a module-based grid.