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Pepsi Mom Handworks Beverage

PepsiCo Design and Innovation Beverage Packaging Thursday, 17 April 2025

Pepsi Mom Handworks

Pepsi Mom Handworks is a limited edition packaging series for beverage cans. The series celebrates a collaboration between PepsiCo and the Mom Handworks Cooperative Program of the China Women's Development Foundation. The partnership began as part of the 2019 Bring Happiness Home Chinese New Year campaign. Three collectible cans present Chinese cultural heritage through three different regional embroidery styles. The design promotes the work of the cooperative program and reflects a commitment to local relevance.

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Save Calendar Illustration

Mengjia Li Illustration Graphic Wednesday, 16 April 2025

Save Calendar

Save Calendar is a series of illustrations created for a calendar on the theme of saving food. The illustrations show a farm field through the four seasons of spring, summer, autumn and winter. Colors change with each season, so the four periods are easy to tell apart. A symmetrical composition in a Chinese style gives the images a modern look. Month and season information is placed at the top of each sheet. The drawings were made with computer software and printed at 800 by 800 millimeters. The series shows the hard work of farmers and reminds people to value food.

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Jinsha Sauce Liquor Packaging

Xiaoma Hu Packaging Packaging Tuesday, 15 April 2025

Jinsha Sauce Liquor

Jinsha Sauce Liquor is a packaging design created for a Chinese liquor brand. The design presents the historical origins, the geographic background and the quality of the product through illustration. Ancient brewing skills and the distinctive place of production are combined and shown in the mural art style of the Han Dynasty. The front of the box is abstract and recalls Chinese ink and wash painting. Patterns of the ethnic minorities of Guizhou are also included. When the box is opened, the illustration unfolds like a picture scroll.

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Fenyangwang Liquor Packaging

Neptune Team Liquor Packaging Packaging Monday, 14 April 2025

Fenyangwang

Fenyangwang is a liquor packaging created for the thirtieth anniversary of a Chinese distillery. The design is based on the Chinese calendar, a common tool used to record time in daily life and work. A page is torn off each day to mark the arrival of a new day. On this package, calendar pages from thirty years ago are kept in place, showing the brewing date in a retro style. The box is made of cardboard and finished with printing technology. The size is 145 by 90 by 235 millimeters. The aim is to express thirty years of experience.

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The Mask that Ate the Virus Virus-eliminating Mask

Birger Linke Virus-eliminating Mask Packaging Sunday, 13 April 2025

The Mask that Ate the Virus

Swiss biotech company Livinguard developed a textile for reusable masks that inactivates and eliminates bacteria, fungi, and viruses (incl. Covid 19) upon impact. This idea is brought to life in the packaging: The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a graphic depiction of a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. To avoid the mix up of masks among family members, and hence cross-contamination, differently colored adjustment clips come in a separate sleeve to customize each mask.

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R Gate Emblem Corporate Identity

Riiid Inc. Corporate Identity Graphic Saturday, 12 April 2025

R Gate Emblem

R Gate Emblem is a corporate identity design created for an education technology company. The emblem is based on a keyhole motif. A white negative shape of the letter R sits inside a deep blue square and forms a gate. The gate is a visual metaphor for a doorway that opens the world of education and shares new learning experiences. Deep ocean blue is the primary color. The letter R also serves as the base measuring unit for a matching typeface in two weights. The identity system is applied to online and offline materials.

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