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Designite featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Bank of England Visual Identity

Matteo Ruisi Visual Identity Graphic Monday, 28 July 2025

Bank of England

Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

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Wu Xing Package

Siwei Lai Package Packaging Sunday, 27 July 2025

Wu Xing

The series of work Wu Xing use animals as a interpretation and categorize as five elements according to their characteristics. Among them, to emphasize the cycle of symbiosis in Wu Xing, designers added the sunrise and the sunset in each illustration, representing the beginning and the end of the day. The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card can be fully displayed.

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Neon Zebra Brand Launch Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging Saturday, 26 July 2025

Neon Zebra Brand Launch

Neon Zebra is a packaging design for a range of cocktail mixers. Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. The recipe shows consumers how to make a mixed drink with the product. Each can makes two cocktails, portioned to be shared. Garnish images shown alongside the product are simple, using a lime slice and mint to add depth. The garnishes appear as bold two-dimensional graphics or as three-dimensional forms, and they bring the Neon Zebra world to life.

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Wuliang Image Liquor Packaging

Luo Heng Liquor Packaging Packaging Friday, 25 July 2025

Wuliang Image

Wuliang Image is a liquor packaging design created for a Chinese Baijiu brand. The bottle shape is inspired by the Moon bottle of the Ming Dynasty, and the round body suggests the full moon and the idea of reunion. Curved lines and water wave stripes wrap the bottle like silk. The glass body is sandblasted and carries an embossed rose gold logo, while the bottle top uses a matte metal electroplating process. The box is made of frosted gold acrylic with relief metal and hot stamping. The translucent ground texture supports a stable and comfortable grip.

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Toji Candle Boxes

Xiaoman Fu Candle Boxes Packaging Thursday, 24 July 2025

Toji

Toji is a packaging box developed for candles. An arc cut on the front of the box increases the visible area of the illustration inside, so part of the story is previewed before the box is opened. The box is made from 1000 gram cardboard with a frosted finish, a raised process on the top and gold stamping on the interior illustration. The main colors are low saturation blue, pink, yellow and orange-brown, chosen according to the different stories. The box opens from the top, and the candle is placed in the lower part. Each box measures 100 by 100 by 120 millimeters.

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Animal Deadee Stamp Illustration

WEIWEI ZHANG Stamp Illustration Graphic Wednesday, 23 July 2025

Animal Deadee

There are many animal themed stamps in China, but this is the first time that stamps have been dedicated to rare animals endemic to Yunnan. The 2021 International Biodiversity Conservation Summit was held in Yunnan, China. This design intends to use this set of stamps to spread the Chinese government's concept of environmental protection, calling on the world to care for the earth's home.

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