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Designer: Dennis Furniss Design: Limited Edition Packaging Tag: Packaging Published: Friday, 30 January 2026

Pepsi Culture

Pepsi Culture is a limited edition can series created for a soft drink brand in Mexico. The series consists of six collectible cans, and each can represents one Mexican city. Local stories, traditions and art references are translated into illustrative patterns that combine long-standing cultural symbols with a contemporary design approach. Each can is made of aluminium, holds 12 ounces and is finished with high definition offset printing. The cans are sold individually and together form a series that reflects regional diversity.

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Designer: PepsiCo Design and Innovation Design: Beverage Tag: Packaging Published: Thursday, 29 January 2026

LIFEWTR S8 Unconventional Canvas

LIFEWTR Series 8 Unconventional Canvas is a bottle packaging design for a premium water brand. The bottle label acts as a canvas for emerging artists, so the packaging serves as a source of both hydration and inspiration. Series 8 presents the work of three artists across painting, sculpture and works on paper, including explorations of alternate histories in which women of color are included in cultural narratives. The artwork is carried through brand communication, in store and at live events, giving the featured artists worldwide reach.

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Designer: Backbone Branding Design: Water Packaging Tag: Packaging Published: Wednesday, 28 January 2026

Kum-Kum

The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.

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Designer: Guangzhou Cheung Ying Design Co., Ltd. Design: Tea Packaging Tag: Packaging Published: Tuesday, 27 January 2026

Rosa Roxburghii

Rosa Roxburghii is a packaging design for a canned tea beverage. The container is an aluminium can measuring 65 mm in length, 65 mm in width and 95 mm in height, with a capacity of 245 ml. The graphics use a Chinese style illustration of a rosa roxburghii tea garden, which reflects the care taken from planting to the selection of materials. Traditional Chinese elements and an auspicious red theme colour shape the layout. The packaging was created to give the product a clear identity and to express health, naturalness, vitality and inheritance.

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Designer: Olha Takhtarova Design: Packaging Tag: Packaging Published: Monday, 26 January 2026

Wink Lashes

Wink Lashes is a packaging design series for professional artificial eyelash extension products. The range covers gel and cream removers, primer, glue accelerator, glues, a magnet box and lash boxes. A stylized eye is the main graphic symbol, and it shows the purpose of the products directly. Each product also carries its own symbol, so the items are easy to tell apart. Dark graphite, dark coral and white form the color palette. The packages are made of cardboard and plastic with foil stamping.

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Designer: PepsiCo Design and Innovation Design: Beverage Tag: Packaging Published: Sunday, 25 January 2026

Pepsi New Year 2020

Pepsi New Year 2020 is a set of limited edition beverage cans created for the New Year season in Russia. Each can carries a custom-made typeface and a short message drawn from local culture, humor and traditions. The messages are personal in tone, so consumers can select the one that feels most relevant. A shared series hashtag, which translates as take Pepsi if, invites interaction on social media. The flexible design approach allows the concept to be adapted for other local markets, expanding and personalizing the New Year celebration.

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