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The "Have Fun Duck" gift box is a special gift box for young people. Inspired by pixel-style toys, games and movies, the design depicts a "food city" for young people with interesting and detailed illustrations. The IP image will be integrated into the city's streets and young people love sports, music, hip-hop and other entertainment activities. Experience fun sports games while enjoying food, express a young, fun and happy lifestyle.
Mau is a packaging design for a waxed perfume inspired by Japanese tradition. The name Mau means dancing while floating, and the theme is softness and lightness. The perfume is held in a paper tube made of washi, a traditional Japanese paper. A touch of watercolor on the washi expresses the gentle character of the fragrance. Waxed perfume has a low water content, so the package can be made of paper alone, without plastic. The soft scent is intended for people who find alcohol based perfume too strong.
Taiyuan ZHI Yuanyi is a liquor bottle packaging design created for the Moutai Group. The design departs from the established Moutai style and keeps only the familiar bottle shape, which is enlarged and made taller. Water is the central theme, since liquor is described as a water that carries emotion. The surface shows a seawater and cliff pattern drawn from ancient official robes, together with traditional auspicious motifs. Waves, standing stones and clouds suggest happiness and long life. The decoration is baked onto the glass bottle.
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2000 meters is a packaging design for a black tea brand from Yunnan, China. The series is divided into three levels based on producing area, quality and flavor. An octagonal form is used as the shared symbol of the whole range. The lower level is packed in paper, the most widely used material, while the middle and premium levels use metal cans. A small red mountain rises on the top of the can to show that the tea grows at high altitude. Black and red are the main colors, with a little white and simple illustrations of old tree, brush and jasmine.
The inspiration for the brand rethinking and redesign were the changes in modernization and integration in the company’s culture. The design of the heart could no longer be external to the brand, inspiring a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service. From the shape to the colors, the new design integrated the heart in to the B and the health cross in the T. The two words joined in the middle making the logo look like a one word, one symbol, uniting the R and B in the heart.
Mountain Stone is the visual identity of an art exhibition on environmental protection. The identity is applied to a book that measures 210 by 14 by 190 millimeters and is printed on green paper. The book is bound by hand with an exposed spine and glue. The cover lettering follows the shapes of Taihu stone, a natural rock form. The image of Taihu stone reflected in water is used as a mirror of the relationship between people and nature. The design connects art and nature to raise public awareness of environmental protection.