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ODTU Sanat 20 Visual Identity Design

ODTU Sanat 20

For the 20th year of ODTU Sanat, an annually held art festival by Middle East Technical University, the request was to build a visual language to highlight the consequent 20 years of the festival. As requested, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20.

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Saintly Flavours Gourmet Food Gift Set

Saintly Flavours

Saintly Flavours is a gourmet food gift set that targets the consumers of high-end shops. Following the trend in which food and dining have become fashionable, the inspiration for the project comes from 2018’s Met Gala fashion theme of Catholicism. Jeremy Bonggu Kang tried to create a look that catches the eyes of the high-end shop consumers, using the ornate and traditional etching style of illustrations to represent the rich tradition of art and high-quality food making in Catholic Monasteries.

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Mist Humidifier

Mist

Mist is a humidifier whose packaging forms a working part of the product. The concept comes from a sealed plastic bag filled with air, where the air escapes when the bag is opened. Mist shows the amount of vapor visually through the size of the opening. The amount of vapor is controlled by pulling a trigger, instead of by electronic controls. The humidifier is made of ABS and PE plastic, and the white surfaces give a clean impression. Because the packaging is needed for use, the packaging is kept rather than discarded.

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Lu One Signage System Design

Lu One

Lu One is a signage system designed for a high-end villa residence in Luzhou, Anhui, China, which is set within a forest park. The wayfinding signs combine a map function and a pointing function, which reduces the number of ground signs and saves material. Translucent brown resin panels are paired with metal plates, so the signs reflect the surrounding scenery by day and are lit by LED light at night. Colors and materials are unified with the architecture and the landscape. The building numbers and unit numbers follow the letterforms of the Lu One logo for visual consistency.

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Subsidy Programme Series Visual Identity

Subsidy Programme Series

Subsidy Programme Series for Macao is a visual identity created for a public subsidy programme that supports music and fashion creation. The identity is based on the idea shared by both fields, which is creative innovation. Simple pencils are combined with music wires and rulers to build clear images that are easy to read. The objects are arranged on drawing paper and then photographed, so the original materials appear directly in the final visuals. The series invites the public to take part in the annual programme.

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Si Te Baijiu Beverage

Si Te Baijiu

Si Te Baijiu is a packaging design for a Chinese liquor. The packaging is decorated with the Baoxiang Flower, an ancient Chinese pattern that carries the meaning of treasure and long life. The pattern is combined with bold oriental colors to form a contemporary Chinese aesthetic. The package is made of special paper and silk cloth, and the front side is produced with a weaving process. The product name is presented on a metal card. The bottle is ceramic with a roasted flower finish. The package measures 165 mm in length, 135 mm in width and 320 mm in height.

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