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Xuguang Zhu

Activities Planning

Tuesday, 3 October 2023

Arts Fund

This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.

Kan Zhao

Event Visual Communication

Monday, 2 October 2023

Taishun Creative Design Competition

This is a visual identity design for the 2022 Zhejiang Taishun County Cultural and Creative Design Competition. Taishun is known for its rivers, people use a unique transportation method called DingBu. Based on the concept, the artwork extends several sets of 3D lines, symbolizing the connection between Taishun and the outside world, also the connection between tradition and the future. The design showcases a different urban image of Taishun and turns the match into a locally iconic cultural event.

M — N Associates

Brand Design

Sunday, 1 October 2023

GHTK Rebrand

The transformation of GHTK's brand design authentically represents Vietnamese traffic and culture. Inspired by motorcycle wheels and alley maps, the redesigned logotype and Confident Smile icon convey joy and assurance through digital integration. Animated typography reflects the dynamic energy of Vietnam's urban landscapes, aiming to resonate with local audiences in the digital era. This innovative approach balances heritage with modernization, capturing the essence of Vietnam's vibrant urban life.

Xi Yang

Boutique Chocolate Packaging

Saturday, 30 September 2023

Bedtime Story

This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.

Graphasel Design Studio

Beverage Packaging

Friday, 29 September 2023

Furmint Vodka

Sevenhills Distillery has launched a vodka made from grapes to complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product. The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details.

Paul Robb

Type Design And Type Specimen

Thursday, 28 September 2023

Hupla Typeface

Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precisely defined grid. This design philosophy extends its versatility, making it an ideal choice for application at various sizes, seamlessly transitioning between text and display settings. Enriched with a comprehensive set of OpenType stylistic features, Hupla becomes more than just a typeface; it transforms into a dynamic tool for creative expression.

Designite

Arts Fund

Taishun Creative Design Competition

GHTK Rebrand

Bedtime Story

Furmint Vodka

Hupla Typeface

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Arts Fund

Taishun Creative Design Competition

GHTK Rebrand

Bedtime Story

Furmint Vodka

Hupla Typeface

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

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PATRONS

DISCOVER