Designite

Beijing Jiaotong University

Brand Design

Saturday, 9 December 2023

SUMMER PALACE TOUR

The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.

Jing Chen

Packaged Liquor

Friday, 8 December 2023

Jian Shan Jian Shui

Contemporary packaging design is no longer just a simple function of protecting goods, it is more prominent in the transmission of environmental protection concepts, enhance the value of products. The recent design forum pointed out that in the face of ecological challenges, green packaging is gradually becoming a new trend, biodegradable materials, recycling design is favored. In addition, novelty is also an industry trend, and concepts such as personalized customization are gradually affecting the boundaries of packaging

EASTHOOOLY

Mooncake Packaging

Thursday, 7 December 2023

Wheat Field Moonlight Sonata

The moon, since ancient times, has been the inspiration for poets, a sanctuary for emotions. Music, is the expression of the soul, a flow of emotions. This Wheat Field Moonlight Sonata Mooncake Gift Box, featuring the core elements of "moon" and "music," ingeniously combines the fluidity of music with the serenity of the moon. Simultaneously, it incorporates the vitality and hope of the wheat field, allowing taste, vision, and hearing to share in the feast.

Yamin Zhu

Alcoholic Beverage Packaging

Wednesday, 6 December 2023

Forty-Nine Union Liquor

This ensemble features the white porcelain pot, hailing from the city in China, the esteemed birthplace of porcelain craftsmanship. Accompanied by the divider adorned with the motif from the illustrious Shang Dynasty, along with four shot glasses and the brush pot crafted from blue and white underglaze porcelain. They are elegantly presented within the spacious wooden box. Each element serves as a poignant representation of Chinese cultural ethos, encapsulating enduring principles of exploration, resilience and the preservation of heritage ingenuity.

Akihito Shimizu

Branding

Tuesday, 5 December 2023

Terra

The curvilinear logo design with the theme of aroma drifting from the environment expresses a natural and high quality coffee experience. The individual labels are designed with a collage of local photographs that connect the producer's face with the place of origin, environment and consumers, and convey the individuality and charm of the unique coffee produced in each region.

Takahiro Eto

Brand Identity

Monday, 4 December 2023

Better Bodies Hi

Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.

Designite

SUMMER PALACE TOUR

Jian Shan Jian Shui

Wheat Field Moonlight Sonata

Forty-Nine Union Liquor

Terra

Better Bodies Hi

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SUMMER PALACE TOUR

Jian Shan Jian Shui

Wheat Field Moonlight Sonata

Forty-Nine Union Liquor

Terra

Better Bodies Hi

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER