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Estudio Maba
Wine Family
Thursday, 15 February 2024

Sierra Cantabria

The design of this extensive family of wines has the mission of collecting the manifesto of 150 years of history to build the language of its labels. The different variants that it has give rise to a very large family, whose brand is worked together, but also retains subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness. Using the winery's own heraldic symbols in combination with a hierarchy of typographic elements, manages to create more than 50 combinations of labels, with a serene and elegant design.

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Delphine Goyon & Catherine Alamy
Magnesium Packaging
Wednesday, 14 February 2024

Kailani

Arome Agency's works on the graphic identity and artistic line for Kailani packaging are based on minimal and clean design. This minimalism is in line with the product that has only one ingredient, magnesium. The typography chosen is strong and typed. It characterizes both the strength of the mineral magnesium and the strength of the product, which restores vitality and energy to consumers.

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Wen Liu
Beverage
Tuesday, 13 February 2024

Yedao Lugui Baijiu

The idea of the design is about the famous eight tourist attractions in Hainan Province of China. The design applies an illustration form to draw those eight tourist scenic spots on the bottle of the product. The packaging of the product is simple with Hainan characteristics. The tourist can use the product as a gift for their relative and friend. The design of the product packaging propagandizes the local cultural characteristics of Hainan. It also spread the Hainan’s tourist attractions culture.

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Maja Maksimovic
Supplements
Monday, 12 February 2024

Aava

Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.

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Xiaomi
Smart Watch
Sunday, 11 February 2024

Xiaomi Watch

The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears which reflects that time is like water flowing away quickly. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.

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Xiaomi
Product Packaging
Saturday, 10 February 2024

For India

Xiaomi India's packaging line has a new visual system. The new design wishes to strengthen brand recognition, as well as emphasizes the technological edge of Xiaomi products. The packaging has a carefully designed layout to communicate branding identity. Typographic, color and icon design also ensures that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions. The front design builds a clear structure to display product information. After all, packaging becomes a visual memory and stand apart from market competitors.

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