Yebuna
Yebuna is a packaging design for a range of roasted coffee blends. The identity draws on Ethiopia, the birthplace of coffee, and on the Amharic word Yebuna. A logo framed by parentheses refers to the journey of coffee from origin to cup. Bold vertical typography improves visibility on the shelf, and vivid colors inspired by African rivers, mountains and sunsets distinguish each blend. The coffee is held in durable resealable bags that preserve freshness. Advanced printing reproduces precise gradients and rich tones.
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