Oat Milk
Oat Milk is a packaging design for a plant-based milk drink made from oats. The pack is an aseptic carton box measuring 85 mm in width, 85 mm in depth and 230 mm in height, and the graphics are applied by flexographic printing. Illustrations of young people with different lifestyles appear on the pack to present the drink as new and nutritious. Healthy daily habits are shown within the images in a subtle way. The design aims to stand out on the shelf and to invite consumers who do not yet know the taste of oat milk to try it.
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