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Chengdu Stone Design Co., Ltd
Packaging
Tuesday, 2 December 2025

Zodiac Loong Chinese Baijiu

The Chinese Baijiu packaging is rooted in traditional Chinese culture. The bottle cap features a cap sculpted like the Loong head, with its whiskers functioning as a locking mechanism. This design symbolizes auspiciousness, longevity, and good fortune, making the product ideal for gifting and collecting. The bottle combines a modern matte finish with a traditional Chinese color, and is engraved with traditional Chinese wave patterns. This approach improves the distinctiveness and artistry of this product while helping to promote traditional Chinese culture.

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Chengdu Wanjiazu Technology Co., Ltd
Packaging
Monday, 1 December 2025

Moutai Prince

This packaging design focuses on aesthetic expression while exploring deep cultural connotations, infusing the product with rich cultural heritage and emotional value. The bottle presents an illustration named Timeless Heritage, meticulously embossed to enhance its 3D effect and visual layering. The golden hue of the liquor being poured by the deity symbolizes liquid gold, representing preciousness and refinement. The outer box features borders adorned with Ruyi motifs, cloud patterns, and an illustration of five cranes, collectively conveying wishes for longevity, prosperity, and health.

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Jangsoon Choe
Brand Design
Sunday, 30 November 2025

Kakao AI Campus

Kakao AI Campus, developed by Kakao Corp., defines a future AI blueprint for the community. Open to Kakao employees, local communities, civic groups, and digitally disadvantaged individuals, it serves as an alternative space to nurture AI talent while upholding ESG principles. A comprehensive brand experience design was implemented, establishing operational principles and practical programs. By introducing innovative designs distinct from Kakao's existing identity, the project inspired the company and strengthened internal branding.

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Guo Kaixuan
Illustration
Saturday, 29 November 2025

All Things Meet

This illustration design takes the Chinese regional landscape as the core, carefully selects the representative elements of Yunnan, Sichuan and Chongqing, Jiangnan, Northeast and other places to vividly depict the natural and human landscape. The magnificent mountains and rivers of Yunnan, the Bashan and Shu rivers of Sichuan and Chongqing, the misty rain of Jiangnan and the vast snow fields of Northeast China all appear on the paper. The works aim to show the picturesque scenery of China and let more people enjoy the magnificence and charm of the Chinese land.

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PepsiCo Design and Innovation
Influencer Kit
Friday, 28 November 2025

Pepsi Electric 2024

Pepsi recently unveiled a new logo and visual identity system: the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, they released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects the challenger spirit and Thirsty for More attitude.

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Yawen Jiang
Jewelry Packaging
Thursday, 27 November 2025

Solid Order

Solid Order is a high end jewelry brand from China with a neutral aesthetic influenced by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design that resembles installation art. This packaging balances form and function, making the box an integral part of the product experience, with the potential for continued use even after the jewelry is removed.

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