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PepsiCo Design and Innovation

Food Package Design

Sunday, 11 June 2023

Lay's More Belgian Really Impossible

In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.

HUI QIONG YANG

Packaging for a Healthcare Brand

Saturday, 10 June 2023

Precious Pastries

The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has eight kinds of precious Chinese ingredients added. The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages form a complete picture.

Quan Yuan

Liquor Bottles

Friday, 9 June 2023

Cool Line

This design subverts the shape of normal liquor bottles, and also accurately conveys that the function is served by the form. A complete unit consists of a pair of linear tubes, each can actually hold 2 kinds of liquor, the main upper part and the C-shaped base part. So a pair of tubes can hold 4 different base liquor, with distinctive bottle colors to distinguish the flavors. The shape can be rotated and folded at the joints, It can be reassembled into a new 3D form, which can be more interesting

Valerii Sumilov

Sparkling Wine

Thursday, 8 June 2023

Bolgrad

The Bolgrad line of italian sparkling wines is a tribute to the classic Italian traditions of winemaking. Our goal was to highlight the brand's freshness, its aspiration for the future. To ensure that the product doesn't just stay relevant on the market as long as possible but remains years ahead of its main competitors in terms of its appearance. Special art paper, a tactile varnish, foil stamping, and embossing were used to create the label. Together, all this creates the overall image of the product and makes it attractive to the consumer.

Tiago Russo

Luxury Cognac

Wednesday, 7 June 2023

Shay Vsop

Crafted with Shannon Sharpe's input and inspired by Mary Porter's heritage, Shay Vsop enters the market as a product that is bold yet elegant, disruptive, a true statement piece for cognac lovers and connoisseurs. The strong, dark shapes contrast with delicate light detailing, creating a product full of contrast and raising all attentions towards the long vessel, topped by a black obsidian closure and silver detailing, where a collectible item is placed: with each batch, a different letter of the word Le Portier is foiled onto the closure, allowing collectors to procure all different batches.

Tang Shengxing

Tea Packaging

Tuesday, 6 June 2023

Xinjihao Bingdao

Focusing on the position of be naturally formed, Tea Fragrance Oriental, the theme is the harmonious environment between the primitive forest people and nature in Yunnan Province. This is a kind of primitive forest Pu'er tea from Southwest China's Yunnan Province. People can feel the natural flavor of tropical rain forests anytime and anywhere. The red box reflects the acid red soil where the tea grows, and the vigorous atmosphere of Chinese calligraphy characters reflects the overbearing taste of Pu'er tea.

Designite

Lay's More Belgian Really Impossible

Precious Pastries

Cool Line

Bolgrad

Shay Vsop

Xinjihao Bingdao

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Lay's More Belgian Really Impossible

Precious Pastries

Cool Line

Bolgrad

Shay Vsop

Xinjihao Bingdao

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER