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Ruohan Li
Chinese Liquor Packaging
Saturday, 3 May 2025

Heritage

Inheritance is a packaging design for a Chinese liquor. The glass bottle has a minimalist form that combines round edges with a square base, echoing the traditional idea that heaven is round and the earth is square. The bottle cap is shaped like the hat of Su Dongpo and is easy to grip and open. Six illustrations narrate stories of the Three Su family and the values linked to it. The outer box is made of premium cardboard with embossing and UV coating. The design aims to present Chinese cultural heritage to consumers.

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PepsiCo Design and Innovation
Beverage Packaging
Friday, 2 May 2025

Pepsi Big Football Event LTO

Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event.

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PepsiCo Design and Innovation
Food Packaging
Thursday, 1 May 2025

Lays Dungeons and Dragons

Lays Dungeons and Dragons is a food packaging design created for a range of potato chips. The packaging was released as a tie-in with the 2023 film Dungeons and Dragons, Honor Among Thieves, and was joined by an influencer kit. The design draws on the fantasy world of the film. The central figure of the campaign is The Potato, a character that appears in the film and is also a real potato. The theme links the story to the potatoes grown on more than 100 farms in the United States and Canada that supply the chips.

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Iris Fan
Milk Beer Packaging
Wednesday, 30 April 2025

Miok

Miok is a packaging design for a milk beer sold in cans. The drink combines sweet and sour milk with beer bubbles, and contains probiotics with a low alcohol level. The design concept is mixing. Around the floating Miok letters, two liquid shapes merge into a new form. The visual language is bold, dynamic and joyful. The logo is the main element on the can, so the brand is easy to recognize in the market. Each can holds 375 milliliters. The packaging system includes gift boxes, shipping boxes and portable boxes for online and in-store sales.

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Ximena Ureta
Wine Packaging
Tuesday, 29 April 2025

Azur Millesime

Azur Millesime is a packaging design for a sparkling wine produced in the Limari Valley in Chile. The design interprets a woman dancing with the universe, holding the moon and the sun. The glass bottle rotates in one direction, while two lateral lines that represent the arms of the dancer rotate in the opposite direction. A motor inside the base creates the movement, and the base also serves as a display for the product. Seen from above, a sun appears to spin with the brand mark at its center. Black, silver and gold refer to the clear night sky of the valley.

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Chien-Cheng, Liu
Free-Range Egg Gift Box
Monday, 28 April 2025

Win the Future

It spearheaded the gift boxes creation, infused with ESG principles from printing to packaging. By opting for soy-based ink and eschewing repetitive hot stamping, the design amplifies recyclability, echoing a steadfast dedication to sustainability. This metamorphosis elevates ordinary chicken eggs into meaningful gifts, embodying sustainable values. Through the innovative integration of eggshell paper trays, a product of Chinyi Eggs Technology, the design showcases environmental friendliness and recycling practices while ensuring outstanding durability and texture.

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