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Bama Elegant Meeting

Junzi Elegant Collection is a tea ceremony with tea as a metaphor for people, a tea ceremony with the theme of gentlemen meet. Through plum, orchid, bamboo and chrysanthemum, it expresses the symbol of Chinese people's sense of objects and metaphors, and is praised as four gentlemen. To create associations between different varieties of tea and the different personalities of plum, orchid, bamboo and chrysanthemum, the purpose is to convey the attributes and characteristics of different tea leaves, each with its own characteristics, and visually more poetic elegance.

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Dukang Liquor

The wine bottle was molded from top to bottom into the image of Chinese famous historical figure Cao Cao. The lid is carved into the shape of Cao Cao's hat, which exchanges the romance of the Three Kingdoms contains ancient poems and novels about Du Kang and Cao Cao immediately. The exquisite painting of the outer box, illustrated the ancient capital Luoyang, which is also strengthened the lingering charm of Chinese history.

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Collection of Formosa Terroir

Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers' associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.

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Bamboo Craft Festival

In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated temporary bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local street life cultures, traditions, and craftsmanships. The festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship through workshops and performances, embodying the spirit of Hong Kong.

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Dragonpass

This case is a reshaping of Dragonpass's brand system, with deepened transformation of the brand style, brand VI, and their applications. The addition of brand colors aligns with Dragonpass's strategic inclination for diversified development. By pairing it with visual symbols created based on the brand's original concepts and cultural values, the entire system gains cultural universality and high interactivity, contributing to the overall image upgrade and evolution of the brand.

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Sejong Center Rebranding

The Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions. These attempts are a new combination of the old and the recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is appealing to the younger generation as a new retro with boldness that is rarely seen in South Korea. In addition, beyond the logo, it was designed with various senses through typefaces, clothes, and books.

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