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Masoud Najafi Amirkiasar
Sanitary Pads
Thursday, 18 September 2025

Scarlet

Contrasted with the discomfort and limitations women experience during their periods, the concept behind Scarlet sanitary pads' packaging was inspired by the ideas of freedom and relief, qualities the product is designed to deliver. Nature provides a sense of peace and freedom that modern urban life often lacks. To capture this emotional relief, the packaging design draws inspiration from natural landscapes and uses soft watercolor techniques to express these sensations. The result is a calming, poetic visual language that aligns with the product’s promise of comfort and care.

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China Resources Snow Breweries
Packaging
Wednesday, 17 September 2025

West Lake Beer

West Lake Beer is a packaging design for bottled beer. The design draws on the scenery of West Lake in Hangzhou, interpreting the Broken Bridge and Three Ponds Mirroring the Moon as abstract visual symbols. The typography combines seal script with the calligraphy style of the Song Dynasty. The outer box is finished with gold stamping and a matte film for a smooth tactile quality. The bottle is made of high quality green glass, which limits ultraviolet light and helps preserve the flavour of the beer. Stone towers shown on the bottle indicate the intensity of each flavour.

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China Resources Snow Breweries
Beer Packaging
Tuesday, 16 September 2025

Ken14

Ken 14 is packaging created for a beer made from domestic barley. The design abstracts the natural scene of the barley fields of Hulunbuir, using white, green and golden colors to recall the growth of barley from seedling to maturity. The layout and text follow the style of old Chinese newspapers, which supports easy reading. The materials include a biobased leather alternative made from spent grain, a non woven fabric, a recyclable kraft paper bag and a biodegradable paper box, chosen to support environmental protection.

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Luo Baoquan, Feng Jiamin, Lv Zhiwei
VI Design
Monday, 15 September 2025

High Mountains Flowing Water

High Mountains Flowing Water is a poster and visual identity created for an exhibition of Chinese and Italian art. The design blends Eastern and Western elements to express cultural exchange. The Chinese characters for mountain and water are joined with English letters in one fluid calligraphic motion, and the letters M and W form a shape that recalls a Roman column. A palette of red, white and green refers to the Italian flag. The exhibition title, date and venue are set in larger type for quick recognition. Tote bags, fans and staff badges share the same visual design.

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Chen Zhao
Graphic Design
Sunday, 14 September 2025

24 Solar Terms and Gods

24 Solar Terms and Gods is an illustration series that pairs each of the 24 Chinese solar terms with a traditional deity. The artworks draw on mythological figures from ancient Chinese classics and on petroglyph forms, using fine detail and a red and black palette. Each illustration measures 594 by 420 millimetres and is prepared for both print and digital display. A QR code in the lower right corner of each illustration links to a website with solar term explanations, deity stories and agricultural knowledge.

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Chen Zhao
Chinese Baijiu Packaging
Saturday, 13 September 2025

Sui Li

Sui Li is a packaging design for Chinese baijiu. The bottle is made of high borosilicate glass, chosen for clarity and corrosion resistance, so the color of the liquor remains visible. A seed shaped label in gold is produced with metallic transfer printing for a three dimensional effect. A seed vein texture on the bottle surface adds a tactile quality. The gift box uses silver cardstock with screen printed white river contours, refined with UV processing. Gold, black and white form a clear contrast. The seed imagery refers to growth and to the natural origin of the drink.

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