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Paul Robb
Advertising and AR Campaign
Thursday, 6 November 2025

School Admissions

ABA Typographic Posters is an advertising campaign created for an arts university. Large-format typographic posters are printed and installed in public urban locations, where bold layouts and color systems attract attention. Each poster works as a marker for augmented reality content, which viewers reach by scanning the printed image with a smartphone. The augmented reality layer adds animated and interactive material that extends the printed message. The campaign presents art education to prospective students in a direct and participatory way.

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Wu Yao
Baijiu Gift Set
Wednesday, 5 November 2025

Mountain River Sage

Mountain River and Sage is a gift set packaging design for baijiu, a Chinese distilled spirit. The outer sleeve is made of matte white art paper with a minimalist bronze foil stamped pattern. Inside, a codex style box of engineered wood with oak veneer opens like a book. The inner lid unfolds into a panoramic illustration of Mount Tai and the Yellow River, printed on textured paper, framing three bottles and a certificate. The design draws on the cultural geography of Shandong Province. A minimalist and modern approach replaces the retro styling common in liquor packaging.

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E G Sain
Gift Set
Tuesday, 4 November 2025

Edible Heritage

This design project bridges 18th century heritage with contemporary gift culture. Inspired by the 1774 Sinkang Manuscript, the work integrates the endangered Hokkien language into a honey castella gift set. Through archival reinterpretation and sustainable packaging, the design connects historical maritime trade with food craftsmanship. By imprinting scripts directly onto the cake surface, it transforms historical writing into a tangible experience. The inclusion of female historical witnesses creates a renewed connection between ancient land deeds and everyday life.

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Shenzhen Lightcone Design Co., Ltd.
Packaging
Monday, 3 November 2025

Fanttik

Fanttik is a packaging design for a series of consumer electronics and outdoor tools. The packaging uses a minimalist form and a rigorous layout, with the brand name placed at the visual center. Product models and function identifiers appear above the brand name, while the brand slogan is placed below, creating a clear information hierarchy. Matte black cardstock paper is combined with gold foil stamping and glossy coating, forming a restrained contrast of textures. The intent is to give practical tools a calm and professional image and to support brand recognition.

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Unknown Brand
Packaging
Sunday, 2 November 2025

Mingren Soda Water

Mingren Soda Water is a packaging design for a soda water made with Chinese herbs and natural plant extracts. The bottle is made from transparent PET, which shows the clarity of the drink and provides structural strength. Realistic images of raw ingredients such as ginseng and Dendrobium serve as visual focal points. The product name is set in calligraphic grids, while the tagline and product details are arranged vertically in reference to ancient medical manuscripts. Green and brown tones drawn from the herbs create a calm and natural impression.

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Shenzhen Hujia Technology Co., Ltd.
Anti Aging Brightening Collection
Saturday, 1 November 2025

Hbn

Hbn is a packaging collection for anti aging and brightening skincare products. The design is inspired by vintage laboratory vessels, and it uses brown light resistant glass together with transparent PETG and PP recyclable materials. The Luminous Water bottle has a dual dose mechanism for daily and mask use. The Night Cream jar combines a vacuum bottle with an arched spatula to prevent contamination and waste. A weighted pump gives the Essence Milk controlled dosing. Semi matte and glossy finishes are applied without coatings or metallic decoration.

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