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Designite

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Saintly Flavours

Saintly Flavours is a gourmet food gift set that targets the consumers of high-end shops. Following the trend in which food and dining have become fashionable, the inspiration for the project comes from 2018’s Met Gala fashion theme of Catholicism. Jeremy Bonggu Kang tried to create a look that catches the eyes of the high-end shop consumers, using the ornate and traditional etching style of illustrations to represent the rich tradition of art and high-quality food making in Catholic Monasteries.

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Love&wash

The brand line includes the most necessary things: washing powders, washing gel, capsules and stain remover. The name of the brand Love&wash means that washing can bring joy. The letters in the logo repeat the basic idea and are «pressed» to each other. The clothes on the packages correspond to the type of fabric: for example, an orange T-shirt and a denim shirt hug each other on the label of the washing powder for colored clothes. Background color enhances differentiation. Typography complements the modern image of the brand, and the blue color of the text symbolizes freshness and purity.

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Happy Ginger Ale

The designer used illustration to creates four characters represent men, women, elderly men, and children. In the design, each of the characters has their own status in daily life. The characters are holding a beverage can in their hand on the design. The facial expressions of the characters reveal their favorability for the drinks. The designer intends to use illustration design to produce a psychological interaction with the customer directly. The designer tries to encourage people could willing to taste the ginger drink.

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Mau

This is a Japanese oriented waxed perfume. It is wrapped by washi that is Japanese traditional paper. Texture of washi and a touch of watercolor are used to depict this product's theme that softness and Lightness like floating in the air. It feels like picking up the fragrance itself when they takes the product out from the package.

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Tang Chao

Miniaturization, convenience, environmental protection, and health promotion are the biggest characteristics of this packaging design. The small square box design meets the travel tea set requirements. The design of the square box adopts a tenon and mortise structure, without any glue bonding, and uses inexpensive bamboo materials, which is very environmentally friendly. In addition, the rounded corners of the bamboo box also have the function of stimulating the hand reflection area in the traditional Chinese.

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The Tea

The core concept of this project is developed from the characteristics of tea product inheritance and development over a long period of time. Based on this, the inheritance and improvement in the process change of tea products are conveyed by the change of the style of Chinese characters in different ages. It is worth noting that the difference between Chinese characters and Western languages is that Chinese characters, in addition to their character recognition function, are pictographic and semantic, which makes them have a deeper meaning.

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