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PepsiCo Design and Innovation

Beverage Packaging

Tuesday, 3 September 2024

Pepsi Generations

The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.

SPARKLY IDENTITY DESIGN

Brand Identity

Monday, 2 September 2024

Love and Blind

“Visually impaired people” are not completely blind. They are individuals who still have ideas, dreams, and still want to accomplish goals with the strength of their hands. The SPARKLY design concept is based on love and environmental protection expressed in the theme “LOVE & BLIND (love is not blind).”The design takes the ubiquitous Snellen eye test chart as its point of departure. For the product packaging material selected boxes made from recycled cardboard, the size of a stationery box. Consumers can keep the packaging for future reuse, adding another eco-friendly touch.

Yoshiki Uchida

sake package design

Sunday, 1 September 2024

Souryu

Quality of water leads the most important part to make Japanese sake. The new package has three types of label and all of them are designed to express a stream of its water and wabi-sabi, aesthetic sense in Japanese art emphasizing quiet simplicity and subdued refinement, by calligraphy to appeal smooth taste of the sake. The company new logo is designed with a hope for the brewery to continue their over-300-year tradition for next hundreds of years.

M — N Associates

Bakery Visual Identity

Saturday, 31 August 2024

Mangata Patisserie

Mangata is visualized in Swedish as a romantic scene, the glimmering, road-like reflection of the moon creates on the night sea. The scene is visually appealed and special enough for creating the brand image. The color palette, black & gold, imitates the atmosphere of the dark sea, also, gave the brand a mysterious, luxury touch.

Fengsheng Cai

Special limited edition

Friday, 30 August 2024

Excalibur Limited Edition Packaging

The project is to design a whisky packaging targeted at people with special obsession with chivalry culture. Every man had dreamed to become a chevalier while whisky has a close connection with which. This design is made to create a unique experience of opening the outer packing. It is the opening method and the special appearance that makes the packaging unique. The container will rise up with the opening of the outer packaging, feeling like a water drop drops in the water and spread out like a flower.

Ximena Ureta

Show of papers

Thursday, 29 August 2024

Paper Flight

This kinetic art object highlights all the possibilities that a great materiality provides to graphic design. The creative challenge consisted in designing a visual scenario of delicate finishes. Each flight, seeks to break with the static and bi-dimensional condition of the impression, presenting itself as birds in full flight, through the aesthetics of the movement that occurs when sliding the inner sheets under the paper screen of the cover stimulating the eye through simple visual effects.

Design team of the day

Special Coverage

Tuesday, 27 August 2024

World's greatest design teams.

Sometimes you need a very big team of talented designers to come up with truly great designs. Everyday, we feature a distinct award-winning innovative and creative design team. Explore and discover original and creative architecture, good design, fashion, graphics design and design strategy projects from design teams worldwide. Get inspired by the original works by grand master designers.

Designite

Pepsi Generations

Love and Blind

Souryu

Mangata Patisserie

Excalibur Limited Edition Packaging

Paper Flight

World's greatest design teams.

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Pepsi Generations

Love and Blind

Souryu

Mangata Patisserie

Excalibur Limited Edition Packaging

Paper Flight

World's greatest design teams.

ABOUT ME

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ENCYCLOPEDIA

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