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HE LIU

Corporate Identity

Friday, 7 March 2025

Tibet Shannan

Tibet Shannan project aimed at promoting the tourism industry in Shannan. By creating a representative logo to extend the impression of the city through systematic products and tourist guides. The inspiration for the logo is drawn from the features of Shannan and simplified into symbols through contemporary art. The logo itself is versatile and scalable, able to seamlessly integrate into different products. This work hopes to bring a positive and interesting energy to the audience, better meeting the needs of the modern market and helping this ancient city showcase its diverse aspects.

Hengchen Shi

Packaging Design

Thursday, 6 March 2025

Effortless

Effortless is a packaging design for a customized hair care brand. The brand offers more than 300 precise hair care solutions based on hair type, living environment and styling habits. The packaging carries only functional information, arranged in a clear visual order so that function and appearance are unified. The logo uses a humanist sans serif typeface, and the symbol joins the letter E with a precise scale line. A variable grid system based on a ratio of 1 to 1.414 guides each layout. Each package measures 52 mm in width, 52 mm in depth and 190 mm in height.

Wu Yao

Liquor Packaging

Wednesday, 5 March 2025

Shebude Wine

Designers used a jade pattern from the Warring States Period as the main element of the outer packaging. The shape of bottle adopts the most classic cylindrical shape. The upper half of the wine bottle is plain and transparent, the lower half is striped glass, and the bottom is made of gold in the shape of Chinese mountains and rivers. The silver outer box is printed with Chinese classic patterns. The cutting technique is elegant and powerful and the style is fresh and unrestrained.

Deborah Avila

Branding

Tuesday, 4 March 2025

Black Beans

When two award winning Marketing Agencies decided to merge into one, Black Beans was created to join forces in delivering the best digital marketing in Sao Paulo. The challenge was creating an identity matching a premium, elegant, modern logo that depicts its elevated position in the digital market. The logo approval came directly from the agency directors, putting the brand into use immediately.

Shinji Yaoita

Packaging Design

Monday, 3 March 2025

Japanese Sake

This is a special sake design created to commemorate the 180th anniversary of Hasegawa Sake Brewery. 180 years of traditional taste and skills have been passed down through the generations, and the tree ring was used as the main visual to express history and the future. The colors of the entire outer box were inspired by ink painting to express tradition and luxury. The commemorative logo is printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.

China Resources Snow Breweries

Packaging

Sunday, 2 March 2025

Hainan Beer

Hainan Beer is a beer packaging design inspired by the landscape and culture of Hainan. The glass bottle carries relief patterns drawn from sea waves, sailing boats, lighthouses, coconut trees and seabirds, and its slim shape supports a one-hand grip. The aluminium can is printed with thermochromic ink, so a postmark pattern appears gradually as the temperature falls during refrigeration. The outer box is made of kraft paper and shaped like a suitcase. The packaging links the beer to local scenery and to a relaxed local lifestyle.

Designite

Tibet Shannan

Effortless

Shebude Wine

Black Beans

Japanese Sake

Hainan Beer

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Tibet Shannan

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