Designite

Designite

Designite featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Primary Residence

Primary Residence is an alphabet design that represents abstract architectural forms in typography with three primary colors: red, blue, and yellow. The inspiration originally came from the Bauhaus movement. That was also inspired by the design of stairs and windows from different parts of the world. Each letter and number represents a small part of the buildings without any apparent entry or existence. The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.

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The Soloist

The Soloist Chinese Tea blends traditional Chinese culture and modern aesthetics. Through the ingenious combination of form and meaning, it creates a unique packaging style which impresses the audience deeply. Seven true flavors from the mountains and nature can bring you into a peaceful world in a moment. The unique visual impression and high-quality material experience fully meet the buyers' pursuit.

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Pepsi Culture Can Series

Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs. Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together.

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No48

The Omecara studio has defined a shape that evokes polished amber or a pebble found on the seashore, thus breaking with the traditional image of ambergris. The shape was designed to evoke solid and liquid, land and sea. The identity is characterized by the number 48, a lettering where the masculine square 4 and the feminine rounded 8 complement each other. The typographic treatment gives an impression of restful lightness, while the gold-colored hot stamping, in the same shade as the perfume, associates container and content. A subtle play of opposites and duality.

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Lowen

Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.

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Bank of England

Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

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