Designite

PepsiCo Design and Innovation

Beverage

Saturday, 11 April 2026

Tazo Refresh

Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.

Jus Qi Co., Ltd, Wei Ping Chen

Sparkling Water Bottle

Friday, 10 April 2026

Sparkeau

Sparkeau is a sparkling water bottle with an ergonomic curved form. The opening and the base are round and narrow, and the profile widens into curved lines at one third of the height, so the bottle is easy to hold and grasp. The bottle is made of glass, which is simple to clean, reusable and recyclable. An environmentally friendly shrink film is used for the label, which avoids glue residue and supports easy recycling. The outer box is made of corrugated paper, opens easily and can be reused as a recycling box.

li zuo

Packaging Design

Thursday, 9 April 2026

The Soul of Maotai Flavour Wu

Wu is a packaging design for a high-end Maotai flavour liquor. The bottle is shaped like a drop of liquid, expressing the idea that the liquor inside is a refined essence. The glass surface is glazed and the logo is gilded. The outer box is made of natural wood carved with a water grain pattern, which echoes the bottle form and can be recycled. A wood carved glass mould was used in production. The complete set measures 260 mm wide, 140 mm deep and 300 mm high. The design helps buyers understand the character of the liquor.

Pufine Creative

Honey

Wednesday, 8 April 2026

Ecological Journey Gift Box

The design of the honey gift box is inspired by the "ecological journey" of Shennongjia with abundant wild plants and good natural ecological environment. Protecting the local ecological environment is the creative theme of the design. The design adopts traditional Chinese paper-cut art and shadow puppet art to show the local natural ecology and five rare and endangered first-class protected animals. Rough grass and wood paper is used on the packaging material, which represents the concept of nature and environmental protection. The outer box can be used as an exquisite storage box for reuse.

Azadeh Gholizadeh

Juice Packaging

Tuesday, 7 April 2026

Pure

The basis for the concept of Pure Juice is an emotional element. The developed naming and design concept are aimed at the customer's feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.

Xiaofei Liu

First Aid Kit

Monday, 6 April 2026

Ouch

Ouch is a portable first aid kit designed for everyday use. The hexagonal box is made from 60 lb recycled paper, which is lightweight and easy to carry. The container is divided into three compartments that follow three steps of use: cleaning and disinfecting the wound, applying treatment, and bandaging. Essential medical items are sorted and arranged with step-by-step directions. The box opens from the middle of the front surface, which saves time compared with a square box or a zipper. The aim is to let people without medical training act correctly in an emergency.

Designite

Tazo Refresh

Sparkeau

The Soul of Maotai Flavour Wu

Ecological Journey Gift Box

Pure

Ouch

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Tazo Refresh

Sparkeau

The Soul of Maotai Flavour Wu

Ecological Journey Gift Box

Pure

Ouch

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