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Wen Liu
Beverage
Tuesday, 12 March 2024

Cong Tai Baijiu

The design uses modern and traditional elements to transfer a fashionable effect. The design of the label uses the shape of a rat and a coin to convey a rich and auspicious idea. The outer ring of the label design is decorated with a light shape to create a lively effect. The bottle is made of the ceramic. The surface texture of the bottle is marble. The design combines the Eastern with the Western culture to create a sense of fashion. The design tries to convey a Chinese zodiac culture and presents a complete product characteristic.

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li zuo
Packing Design
Monday, 11 March 2024

Moutai Group's - Taiyuan ZHI

Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle, the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09 and traditional auspicious decorations.

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Wen Liu
Tea
Sunday, 10 March 2024

Flower to Flora

The designers used the Xishuangbanna's elements of the peacock, leafy tea tree, flower and an image of a girl who lives in the local rainforest on the design. The design has a harmonious image between human and nature. The colour of the illustration is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration of design seems to convey a Xishuangbanna's culture.

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Bonggu (Jeremy) Kang
Gourmet Food Gift Set
Saturday, 9 March 2024

Saintly Flavours

Saintly Flavours is a gourmet food gift set that targets the consumers of high-end shops. Following the trend in which food and dining have become fashionable, the inspiration for the project comes from 2018’s Met Gala fashion theme of Catholicism. Jeremy Bonggu Kang tried to create a look that catches the eyes of the high-end shop consumers, using the ornate and traditional etching style of illustrations to represent the rich tradition of art and high-quality food making in Catholic Monasteries.

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Alexander Cherkasov
Packing
Friday, 8 March 2024

Love&wash

The brand line includes the most necessary things: washing powders, washing gel, capsules and stain remover. The name of the brand Love&wash means that washing can bring joy. The letters in the logo repeat the basic idea and are «pressed» to each other. The clothes on the packages correspond to the type of fabric: for example, an orange T-shirt and a denim shirt hug each other on the label of the washing powder for colored clothes. Background color enhances differentiation. Typography complements the modern image of the brand, and the blue color of the text symbolizes freshness and purity.

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Wen Liu
Beverage
Thursday, 7 March 2024

Happy Ginger Ale

The designer used illustration to creates four characters represent men, women, elderly men, and children. In the design, each of the characters has their own status in daily life. The characters are holding a beverage can in their hand on the design. The facial expressions of the characters reveal their favorability for the drinks. The designer intends to use illustration design to produce a psychological interaction with the customer directly. The designer tries to encourage people could willing to taste the ginger drink.

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