Designite

Wu Yao

Liquor Packaging

Wednesday, 5 March 2025

Shebude Wine

Designers used a jade pattern from the Warring States Period as the main element of the outer packaging. The shape of bottle adopts the most classic cylindrical shape. The upper half of the wine bottle is plain and transparent, the lower half is striped glass, and the bottom is made of gold in the shape of Chinese mountains and rivers. The silver outer box is printed with Chinese classic patterns. The cutting technique is elegant and powerful and the style is fresh and unrestrained.

Deborah Avila

Branding

Tuesday, 4 March 2025

Black Beans

When two award winning Marketing Agencies decided to merge into one, Black Beans was created to join forces in delivering the best digital marketing in Sao Paulo. The challenge was creating an identity matching a premium, elegant, modern logo that depicts its elevated position in the digital market. The logo approval came directly from the agency directors, putting the brand into use immediately.

Shinji Yaoita

Packaging Design

Monday, 3 March 2025

Japanese Sake

This is a special sake design created to commemorate the 180th anniversary of Hasegawa Sake Brewery. 180 years of traditional taste and skills have been passed down through the generations, and the tree ring was used as the main visual to express history and the future. The colors of the entire outer box were inspired by ink painting to express tradition and luxury. The commemorative logo is printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.

China Resources Snow Breweries

Packaging

Sunday, 2 March 2025

Hainan Beer

Hainan Beer is a beer packaging design inspired by the landscape and culture of Hainan. The glass bottle carries relief patterns drawn from sea waves, sailing boats, lighthouses, coconut trees and seabirds, and its slim shape supports a one-hand grip. The aluminium can is printed with thermochromic ink, so a postmark pattern appears gradually as the temperature falls during refrigeration. The outer box is made of kraft paper and shaped like a suitcase. The packaging links the beer to local scenery and to a relaxed local lifestyle.

China Resources Snow Breweries

Packaging

Saturday, 1 March 2025

Snow Zero

Snow Zero is a packaging design for a low-alcohol, low-calorie hard sparkling water. The name Zero refers to midnight, seen as both an ending and a beginning. The infinity symbol on the package expresses the idea of continuation. The figure 0 is rendered with a three-dimensional liquid metal effect to suggest a light and refreshing taste. Illustrations on the bottles draw on pioneer visual art styles for a futuristic look. The water drop shaped bottles can be joined mouth to mouth, so two bottles form a new infinity symbol. Aluminum cans and glass bottles are used.

Updesign

Signage System

Friday, 28 February 2025

KK-Park

KK-Park is a signage system for a cultural and leisure block in Yancheng, China. The site, a former playground, was renovated as a place for cultural exchange between China and South Korea. The design reinterprets Korean elements, including the ribbons of traditional Korean costume, the traditional color scheme known as Obangsaek and the strokes of Korean characters. The signs follow the belt-like loop of the site. Tall wayfinding signs stand near each entrance to guide visitors. The boards are made of bent stainless steel, prefabricated and installed on site.

Designite

Shebude Wine

Black Beans

Japanese Sake

Hainan Beer

Snow Zero

KK-Park

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