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Designite featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

PepsiCo Design and Innovation
Beverage - Alcoholic
Monday, 17 November 2025

Mountain Dew Hard Dew 2024

Hard Dew 2024 is a packaging design for a ready to drink alcoholic beverage made for adult consumers. The design extends the energy of the Mountain Dew brand into an adult oriented form. The United States version draws on biker tattoo art. The Asia-Pacific version develops the same idea through a dragon, another common tattoo subject. The dragon is shown in bright blue and glimmering green to give the container a bold and lively character. The packaging is intended to present a familiar brand attitude to adult drinkers.

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Edmund Lim
Packaging Design
Sunday, 16 November 2025

Courage 2.0

The power of minimalism: stripping back to essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility. A clutter-free layout allows key information to stand out: active ingredients, scientific benefits, and dermatological endorsements, fostering trust and clarity. Maximizing color dynamism: a new approach to vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility. Deep, rich tones such as navy or emerald convey dermatological expert.

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Menghao Zeng
Dried Fruit Packaging
Saturday, 15 November 2025

Gushu Jinzhu

Gushu Jinzhu is a gift box designed for dried longan fruit. The box uses a lid and base structure and measures 360 by 240 by 90 millimetres. The exterior shows a centuries-old longan tree with gold foiled lettering, engraved textures and twin Loong figures coiled with longan vines. An inner poster describes the traditional drying craft and the moisture-proof function. The box holds four acrylic jars with botanical labels and a celadon glazed tea bowl of 130 millimetres that serves as a fruit tray. The orange red colour marks a festive occasion.

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Suzhou SoFeng Design Co.,Ltd.
Fragrance Packaging
Friday, 14 November 2025

Whispers of Ink

Whispers of Ink is a packaging design for a fragrance series that includes scented candles, travel incense sticks and plaster diffuser stones. The products are made with traditional Chinese heritage techniques. The packaging uses a magnolia book motif, with branches and leaves taken from magnolia trees in Jiangnan gardens. The flower shape is turned into an open book page. The candle container is hand drawn with fine lines and covered with a grass green glaze. Spot color printing and letterpress embossing are used.

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Menghao Zeng
Archival Collection Case
Thursday, 13 November 2025

Menhao Tea

Menhao Tea is a packaging system for tea, shaped as an archival collection case. The design maps six tea categories on a phylogenetic tree, with origin coordinates, craft timelines and flavor scales. Each inner capsule states geographic coordinates, tree age and processing details, replacing vague tasting terms with measurable values. The case is made of washable kraft paper and closes with a cotton cord, so the box can be reused. Bronze and silver foil stamping marks tea branch motifs and parameters. Each box holds 66 sachets of 3.6 grams.

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Keiichiro Yanagi
Brand Identity
Wednesday, 12 November 2025

Ancora

Ancora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.

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