Designite

PepsiCo Design and Innovation

Beverage

Saturday, 19 October 2024

Pepsi Culture Can Series

Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs. Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together.

Nicolas Boon

Fragrance Diffuser

Friday, 18 October 2024

No48

The Omecara studio has defined a shape that evokes polished amber or a pebble found on the seashore, thus breaking with the traditional image of ambergris. The shape was designed to evoke solid and liquid, land and sea. The identity is characterized by the number 48, a lettering where the masculine square 4 and the feminine rounded 8 complement each other. The typographic treatment gives an impression of restful lightness, while the gold-colored hot stamping, in the same shade as the perfume, associates container and content. A subtle play of opposites and duality.

China Resources Snow Breweries

Packaging

Thursday, 17 October 2024

Lowen

Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.

Matteo Ruisi

Visual Identity

Wednesday, 16 October 2024

Bank of England

Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

Updesign

Wayfinding Signage System

Tuesday, 15 October 2024

Shenzhen Jiangangshan Hill Park

Henri Rousseau's impressionist style is ingeniously applied as the main visual elements into this project. Wayfinding signs are designed as interesting impressionist-illustration silhouettes here and there in the park, creating a tranquil eco-friendly hilly aura for visitors. The artist's thoughts and the project's purposes are brought into resonance by the concept of harmony between human and nature.

Tanya Dunaeva

Typographic Brand Identity

Monday, 14 October 2024

Moscow Ambassadors School

Interesting stories are hidden behind every turn of the old streets and it is impossible to associate the City with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old National script, interspersed with the cursive script and recognizable fonts of the avant-garde artists. The color scheme is laconic-bright red.

Designite

Pepsi Culture Can Series

No48

Lowen

Bank of England

Shenzhen Jiangangshan Hill Park

Moscow Ambassadors School

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Pepsi Culture Can Series

No48

Lowen

Bank of England

Shenzhen Jiangangshan Hill Park

Moscow Ambassadors School

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

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