Lazarus Effekt
Lazarus Effekt is a set of campaign illustrations created for a cross-media awareness campaign about the Lazarus effect. The Lazarus effect, a term coined by paleontologist David Jablonski, describes the rediscovery of a life form once considered lost or extinct. The illustrations show plants and animals that have been found again. Each figure is drawn as a black and white vector graphic and is rich in detail, so viewers can discover more with a longer look. The large prints act as a visual key that links posters, flyers, banners and information graphics.
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