Designite

PepsiCo Design and Innovation

Packaging

Friday, 9 February 2024

Mtn Dew AMP Game Fuel Launch

Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Satie Abuobeida Eljack

Beauty Salon Branding

Thursday, 8 February 2024

Silk Royalty

The objective of the branding process is to place the brand in the high-end category by taking a look and a feel of adapting to the global trends in makeup and skin care. Elegant in its interior and exterior, offering clients a luxurious getaway to retreat to self care leaving renewed. Successfully communicating the experience to the consumers was embedded in the design process. Therefore, Alharir Salon has been developed, expressing femininity, visual elements, opulent colors and textures with attention to the fine details to add more confidence and comfort.

Paul Robb

Typeface Design

Wednesday, 7 February 2024

Monk Font

Monk seeks a balance between the openness and legibility of humanist sans serifs and a more regularized character of the square sans serif. Although originally designed as a Latin typeface it was decided early on that it needed a wider dialogue to include an Arabic version. Both Latin and Arabic design us the same rationale and the idea of shared geometry. The strength of the parallel design process allows the two languages to have balanced harmony and grace. Both Arabic and Latin work seamlessly together having shared counters, stem thickness, and curved forms.

Kalyani Kamat Bambolkar

Posters

Tuesday, 6 February 2024

Ten

The design is a campaign for Kingston University's Fashion show event. The photography for this campaign is done by creating 'X' marks by on a model's body which indicates the symbolism of clothes on one's body. 'X' also indicates the tenth anniversary of the fashion school of Kingston university. E-vite was sent to all the guests and posters and brochures were displayed in the Design Museum of London.

Weiquan Long

Exhibition Visual

Monday, 5 February 2024

Mountain Stone

Mountain Stone is the exhibition theme of an artist. The design is visual with the artist's “stone”. Taihu stone in the water half bright and half Mongolia, be neither friendly nor aloof, not only reflects the relationship between the artist and Taihu stone, artist and nature, artist and people, as well as his heart of the artistic conception of rocks, express people, people and nature, nature and people's multiple relations.

Yu Chen

Brand Promotion

Sunday, 4 February 2024

Project Yellow

Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.

Designite

Mtn Dew AMP Game Fuel Launch

Silk Royalty

Monk Font

Ten

Mountain Stone

Project Yellow

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Mtn Dew AMP Game Fuel Launch

Silk Royalty

Monk Font

Ten

Mountain Stone

Project Yellow

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER