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PepsiCo Design and Innovation

Beverage

Sunday, 7 April 2024

Tazo Refresh

Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.

Jus Qi Co., Ltd, Wei Ping Chen

Sparkling Water Bottle

Saturday, 6 April 2024

Sparkeau

The craftsmanship behind the external bottle which uses universal design Ergonomics, the bottle is designed in a curved shape. Both the opening and the bottom of the bottle are designed as round shape, which is smaller at the beginning and transforms into curved lines at the one-third of the bottle. This allows it to be easy to take and grab. Its curved shape has created a proportion of bottle figures just like a lady. The minimalist design of circular geometry makes Sparkeau even more stylish.

Pufine Creative

Honey

Friday, 5 April 2024

Ecological Journey Gift Box

The design of the honey gift box is inspired by the "ecological journey" of Shennongjia with abundant wild plants and good natural ecological environment. Protecting the local ecological environment is the creative theme of the design. The design adopts traditional Chinese paper-cut art and shadow puppet art to show the local natural ecology and five rare and endangered first-class protected animals. Rough grass and wood paper is used on the packaging material, which represents the concept of nature and environmental protection. The outer box can be used as an exquisite storage box for reuse.

Azadeh Gholizadeh

Juice Packaging

Thursday, 4 April 2024

Pure

The basis for the concept of Pure Juice is an emotional element. The developed naming and design concept are aimed at the customer's feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.

Xiaofei Liu

First Aid Kit

Wednesday, 3 April 2024

Ouch

Do you know how to use a first aid kit? Do you know the procedure of trauma bandaging? Are you a calm person in an emergency? Whether "yes" or "no", designers have introduced the all-purpose mini First Aid Kit, which is designed for the injury essential needs. The primary objective is to solve the questions above: how to make existing first-aid package design to become user-friendly and make medical items further organized. The secondary purpose is to make the package more portable.

Hee soo Son

Korean Health Food Store

Tuesday, 2 April 2024

Darin

The 'Darin' is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s.

Designite

Tazo Refresh

Sparkeau

Ecological Journey Gift Box

Pure

Ouch

Darin

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Tazo Refresh

Sparkeau

Ecological Journey Gift Box

Pure

Ouch

Darin

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