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The packaging design for smoked trout products combines contrasting colours together with specific elements (the circular pattern background, the medieval gate shape for the cardboard cutting and the golden seal) in order to communicate the attributes of the product: tradition, heritage and natural ingredients. The most visible items: the seal and the medieval gate shape are present on the entire product range, and represent both tradition and continuity.
Continue readingQuix are self-service vending machines that provide drinks and snacks. Quix’s branding was created by choosing colors, textures, and forms from Italian culture paying homage to the golden age of Italian design and the giants that defined it. As the consumer approaches to purchase a cup of coffee, the branding creates a unique visual experience in the space transporting the consumer to a different time and place evoking Italian coffee culture. Capturing the essence of Italian aesthetics Quix branding implements them on a small scale - from a cup of coffee to a vending machine.
Continue readingA logo that conveys two different messages, you just have to turn it around. A combination of these two, from the very first sight totally different spheres, leads to creating one visual identity, one harmonious brand image. The upper part of the manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquility). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Thorough research led to the combination of differences so they communicate with two audiences: kids and grown-ups.
Continue readingIn order to create a rigid box that embodies the atmosphere of an altar this design has a moving mechanism that allows the book to rise up on the gold stage as the lid lies down to reveal the liquor and the whisky bible. Samples of spices contain the flavors of the whisky to enrich the sense of smell and elevate the value of the liquor. The presentation of graphics and objects are in a sequence to trigger different senses. Users see then touch and smell to create an interactive experience.
Continue readingThe product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.
Continue readingThe colored painting on the surface of the package design of Jincaitou series chooses dancing lion, jade RuYi and magpie, which represent "good omens" in Chinese culture, reducing cost while conveying an auspicious meaning. Combined with its excellent quality wine, it can satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
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Designite featuring great design, architecture, fashion, graphics and innovation from across the globe.