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Pepsi Chinas People Daily New Media

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Yamamotoyama

Yamamotoyama is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today. With the concept of Return to the origin of Edo, Nosigner have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, Nosigner referred to the traditional colors and structure of the scrolls with Yamamotoyama's original small crests and the calligraphy style of Edo.

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Winetime Seafood

The packaging design for the Winetime Seafood series should demonstrate the freshness and reliability of the product, should differ it favorably from competitors, be harmonious and understandable. The colors used (blue, white and orange) create a contrast, emphasize important elements and reflect brand positioning. The single unique concept developed distinguishes the series from other manufacturers. The strategy of visual information made it possible to identify the product variety of the series, and the usage of illustrations instead of photos made the packaging more interesting.

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Bonita Pour Femme

Challenge was to create a feminine perfume product and packaging for the GCC and African markets. Conceptualized from the visual narratives of woman’s obsession and desire, representation for fashion, class, and luxury was translated into the concept for this product along with the name "Bonita". Designers took inspiration from the Hobo handbag as a metaphor to tell the story of a woman’s obsession and desire.

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Lifewtr Series 7: Art through Technology

With its seventh series, Lifewtr sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boundaries of possibilities within art and design, ninety two percent of art organizations agree that technology has made art a more participatory experience, which ultimately helps to diversify audiences. Lifewtr shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson.

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Yan

The design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.

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