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SPARKLY IDENTITY DESIGN
Brand Identity
Monday, 26 February 2024

Love and Blind

“Visually impaired people” are not completely blind. They are individuals who still have ideas, dreams, and still want to accomplish goals with the strength of their hands. The SPARKLY design concept is based on love and environmental protection expressed in the theme “LOVE & BLIND (love is not blind).”The design takes the ubiquitous Snellen eye test chart as its point of departure. For the product packaging material selected boxes made from recycled cardboard, the size of a stationery box. Consumers can keep the packaging for future reuse, adding another eco-friendly touch.

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PepsiCo Design and Innovation
Beverage Packaging
Sunday, 25 February 2024

Pepsi Generations

The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.

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Creneo
Environmental Statement
Saturday, 24 February 2024

WKS Group

The WKS Group focuses on rotary web offset printing in German-speaking Europe and environmental protection plays a central role within their company. Since the goal was to make their new environmental statement available primarily as a digital publication, the analogue, haptic world (paper structure, cut edges, etc.) was transported into the digital world. For the individual chapters, environmental symbols were made of paper collages, photographed and used as key visuals. At the same time, the linear graphics and illustrations form a design counterpoint to the factual part of the explanation.

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Ryuta Ishikawa
Sake - Japanese Rice Wine
Friday, 23 February 2024

Awanama

Unrefined sake is not widely known abroad. Awanawa's mission is to provide genuine sake to people all over the world in a whole new style. The design aims to make this new brand a different genre than Japanese sake. In Japan, distribution in a new technology complex bottle, which has never been done before, can be used to reduce the weight of the product, to shield the light for quality retention, and to represent the fine texture that could not be expressed with conventional technologies. It was possible. With this design, designer wants people overseas to experience the fresh taste of sake.

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PepsiCo Design and Innovation
Bottled Water
Thursday, 22 February 2024

LIFEWTR Series 6: Diversity in Design

Focusing on Diversity in Design, LIFEWTR highlights how diverse perspectives can enhance our collective cultural experience through the work of Ji Won Choi, Jamall Osterholm, and Daniel Cloke. These emerging international artists use design as a medium to express diverse backgrounds, share original perspectives, and inspire positive change. Through a partnership with the Council of Fashion Designers of America, these young designers were able to show their collections during NY fashion week.

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TIGER PAN
Beer
Wednesday, 21 February 2024

Snow Breweries-Jiang Xin Ying Zao

Main part of the glass bottle are traditional Chinese window frames carved in relief. They adopt an old technique named “Bubujin” to forge those frames, which imply the meanings of a promising career and a bright future. The 4 Chinese characters of Jiang Xin Ying Zao are embedded subtly into the frames in a vertical order. As so they found out a standpoint to design it, which is ingenuity is no longer showed off and only the perfection of every single detail is kept, which is exactly the extreme expression of the name.

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