Designite

Better Bodies Hi

Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.

Dimension in the Shadows

Black paperboard is carried out laser cut precisely, come out 12 pieces of differently designed monthly calendar cards, mounted each one in a slit of wooden cube. Each abstract object represents a scene or a moment in changing seasons in Japan, but regardless of age or nationality, inspire people free imagination. It is worthy for observation as a paper sculpture, perceive a sharp outline attractively at back light. In every moment, the casted shadow forms various shape different from the paper itself according to the light come in, add a little entertainment in everyday scene respectively.

Tsingtao

By adjusting the typeface, the Tsingtao logo has been upgraded, adding elements like a cast matching with a gold and wooden texture. A family-crest-like totem is created, offering an authentic historical touch. The illustration is recreated from a Gold Certificate won by Tsingtao from the 1906s Beer Championship in Munich; composed of lilacs, wheat, butterflies, beer barrels and the goddess Hestia; from afar, sits the Tsingtao factory, museum, brewing masters in carriages and another goddess.

Pepsi Expo 2020

Floating Life

There are many personalities, emotions, and characters in life. The work closely integrates the shaping of each character. Thoughts are not only reflected in the brain but also on the surface. Floating life can be experienced by everyone, and each emotion may appear more or less in everyone's life. In addition to the illustration in the poster, designer also gave a detailed explanation of each emotion in order to better feel the details in the work.

Pepsi Football

Pepsi celebrated the NFL in Mexico with a limited time offer can series that harnesses the power of the game. The approach dramatices the athletic power of the players and celebrates four NFL teams. The visual language heroes illustration within a design that showcases the passion of the national football league. The design reflects the strength and endurance of players and the pure emotion that keeps fans engaged in all game season.