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Pepsi Expo 2020

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Pepsi Chinas People Daily New Media

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Pepsi Football

Pepsi celebrated the NFL in Mexico with a limited time offer can series that harnesses the power of the game. The approach dramatices the athletic power of the players and celebrates four NFL teams. The visual language heroes illustration within a design that showcases the passion of the national football league. The design reflects the strength and endurance of players and the pure emotion that keeps fans engaged in all game season.

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Tsingtao

By adjusting the typeface, the Tsingtao logo has been upgraded, adding elements like a cast matching with a gold and wooden texture. A family-crest-like totem is created, offering an authentic historical touch. The illustration is recreated from a Gold Certificate won by Tsingtao from the 1906s Beer Championship in Munich; composed of lilacs, wheat, butterflies, beer barrels and the goddess Hestia; from afar, sits the Tsingtao factory, museum, brewing masters in carriages and another goddess.

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Dimension in the Shadows

Black paperboard is carried out laser cut precisely, come out 12 pieces of differently designed monthly calendar cards, mounted each one in a slit of wooden cube. Each abstract object represents a scene or a moment in changing seasons in Japan, but regardless of age or nationality, inspire people free imagination. It is worthy for observation as a paper sculpture, perceive a sharp outline attractively at back light. In every moment, the casted shadow forms various shape different from the paper itself according to the light come in, add a little entertainment in everyday scene respectively.

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Bonita Pour Femme

Challenge was to create a feminine perfume product and packaging for the GCC and African markets. Conceptualized from the visual narratives of woman’s obsession and desire, representation for fashion, class, and luxury was translated into the concept for this product along with the name "Bonita". Designers took inspiration from the Hobo handbag as a metaphor to tell the story of a woman’s obsession and desire.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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